Vehicle Graphics

You probably already know this, but Atlanta traffic is among the nation’s busiest.  In fact, Atlanta-area commuters log over 100 million vehicle miles every business day… Whew… that’s a lot of miles!!!  Each person in those vehicles represents a potential customer for your business!!!    According to a report by the American Trucking Association, 91% of drivers surveyed report that they do notice words and pictures on the vehicles around them.  What types of businesses benefit from vehicle advertising?  Contractors, plumbers, electricians, landscapers, painters, caterers, etc., come to mind right away.  What about bakeries, restaurants, computer/IT professionals, tax services, auto repair shops, towing companies, etc.  The possibilities are endless, and likely include your company! 

Cost analysis numbers will show you that vehicle graphics are far more cost effective than either print or broadcast media.  In fact, you can place your "ad" on your vehicle for less than you probably paid for lunch!  Want to see the math?  Here's how it works out...  Assume for simplicity's sake that you are working on a graphic that costs $1,825 including design, print, lamination, and installation.  With today's high-quality digital print media and quality lamination, you can expect your graphic to last up to five years (assuming proper care).  At $1,825, if your vehicle graphic lasts one year, you have paid $5 per day.   Spread the cost over five years, and you have paid approximately $1 per day.  Now, compare that to the cost of running an ad in your local newspaper, on your favorite radio station, or in your local phone directory!!!

Vehicle wraps come in all shapes and sizes.  Pricing is based on square footage, plus vehicle type.  A VW Beetle, for example, is more difficult to wrap than some other vehicles due to the number of complex curves.  Image quality is very important, as your vehicle wrap will often be visible "up close".  We use print media from only the best suppliers in the industry, including 3M and Oracal.  Finally, the worst thing that can happen with a great vehicle graphic design is a poor installation - - which ultimately will not only decrease the quality of your message, but also reduce the useable life of the graphic.  Therefore, we use only professional installation specialists to ensure that your new vehicle wrap is everything you thought it would be!

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